How to Generate Quality Business Opportunities & Win Contracts – Your Client Value Journey

Watch Zoom Recording

Speaker: Nicole Wipp of The Results Catalyst

The key to generating revenue is having a specific and intentional plan to attract "right fit" clients and keep them moving through your sales pipeline.  But what does that really mean, and how do you do it?

Guest speaker Nicole Wipp will lead you through the elements of a client "Value Journey", what you should be doing at each step to maximize engagement and revenue, and help you clarify where opportunities lie in your business.

Topics include:

• Discover the nine stages of the client Value Journey, and how each requires different thinking and marketing

• Why developing a plan at each stage of the Value Journey will help your business maximize revenue, as well as save you time and money

• Understanding the "Problem Before the Problem" - the problem the client thinks they have, not the one you know they have, and how it relates to your business development

• Who is the client?  It may not be who you think it is

• Clarifying your value proposition so that you can attract "right fit" clients

Followed by 15 mins. Q&A- moderated by EWOC

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